Each Run is a Hi-Fi Prototype for a Running/Walking app designed for Wellness Challenge at UX/UI Design Ironhack Bootcamp. This work was made with Natalia Garces and here we describe the development process.
OVERVIEW
Our challenge was create an app with features that solve the user problems that competitors don't solve. We researched five direct competitors (Adidas, Strava, Komoot, Nike and Step app/Pedometer) and realized that most of users are very satisfied. So, we do some research to try to find something we can change or add to improve the user experience.
PROBLEM
Secondary research showed us that most of competitors have similar features: coach, GPS tracker, Apple Health integration, their own community and custom profile.
Reading bad reviews, we found that many users complain about the pressure from app's coachs. There are situations where users are tired, sick or even having a bad day; but the app's coach doesn't know and sends "passive agressive" notifications, according with testimonials.
We did interviews with eight users and few of them confirm this perception. You can see more details in the case study published on Medium.
Solution
After organize an affinity map, built a persona, the user journey and the empathy map, we finally defined the Problem Statement:
Busy users needa friendly and pleasant way to keep their running/walking activities on track without feeling pressured because they already have a lot on their plate.
After several ideation rounds, we decided to focus our app in providing a easy and straightforward way to customize every activity (if the user so desires), including the coach.
Another important feature is changing light and dark screen mode on all pages.
We can see some screenshots in following image.
PROTOTYPE
We built a Hi-Fi prototype to show a user flow and you can see it below.
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What is next?
As students, we learned a lot with this challenge and we believe that there are lots of things to improve in our project. The main lessons are:
- Competitors reviews are full of insights, especially the negative ones.
- Usability tests are very important to understand what users are thinking. And there are feedbacks that can be provided only on Hi-Fi prototypes (such as colours, font sizes and feelings about the design and information structure).
- Our biggest challenge was to provide full control while keeping it simple. This is very difficult, because being explicit means giving more information and tips and being less clean and minimalist. It is a really though defiance, especially for beginners like us.
Want to know more?
You can read full case study on Medium. Just click the botton below.